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The NextMarket Report — Korner

Smart Home Weekly: Amazon Expands Echo-Sphere, Mozilla's Smart Home, Brita's Dashing Pitcher

Mike Wolf Alexa Amazon Dash DIY Security Dot Echo Korner Security Tap

It seems like every week we have more Amazon news to parse and digest, and this week is no different. In fact, as I was thinking about today's newsletter, I'd intended to lead with the news of Brita's new Dash-powered water pitcher, maybe spice it up with a little update on the Dash extended ecosystem. But apparently that's not enough for you, is it Amazon? Nooo. The Brita news is small potatoes compared to the bombshell that Amazon dropped today about two new devices it is launching into the Echo-sphere. I have a full writeup on the news, but the short-short is that Amazon intro'd the Dot,...

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DIY Security Validation: Korner Scares Burglar, Makes News

Mike Wolf DIY Security Korner Security

Being a startup in the smart home industry can be tough. Not only is there lots of competition, but usually you have to spend lots of time and money educating the consumer about what your product does.Smart home gear tailored towards home security has it a little easier, since most consumers understand that security keeps bad guys away. But when your product is a sub-$100 device with no 24/7 monitoring like the big boys, you then have to spend much of your time creating a compelling message that your low-cost gear can do the job.This was the challenge faced by...

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