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The NextMarket Report — Google

How Marwan Fawaz, Cable and Home Security Exec, Could Reshape Nest And The Entire Smart Home Market

Mike Wolf ADT Google Nest Tony Fadell

Friday's announcement by Tony Fadell that he was leaving Nest shook the foundations of not only the smart home space, but the broader tech industry. And with good reason. While I will probably write a longer post at some point looking at the long arc of Fadell's Nest story, for now I'll look at who Marwan Fawaz is and what his arrival means for Nest and the broader smart home space. Be forewarned, this is a long post, but for those TLDR types, basically I will argue that this move marks a big change for Nest, possibly Google, and perhaps the biggest...

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Does Google Finally Have An Answer To The Echo?

Mike Wolf Amazon Google OnHub Thread

Back when Google announced the OnHub router, some suggested it looks a lot like the Echo. As it turns out, it may do more than just look like Amazon's red-hot connected home device. Last week, Recode wrote that Google is hard at work on a Echo competitor code named Chirp. According to the piece, the Chirp will look like the OnHub, but will also have Google's voice virtual assistant embedded in the product. In other words, the company is creating a voice-interface device for the home to take on Alexa and Echo, finally filling what is a glaring hole in their...

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Here Are The Stories That Defined The Smart Home In 2015

Mike Wolf AI Amazon Apple B8ta Bluetooth Google HomeKit Nest Retail Smart Locks Thread

With 2015 breathing its final breath, I thought I'd take a look back at the defining stories and trends for this past year in smart home with a few hints of what this portends for the coming year.   A Shakeout For DIY "Platforms" With consumers still not entirely convinced they want to buy a DIY smart home kit and install it, DIY smart home platforms struggled to get beyond the early adopter crowd.  The end result were some high profile struggles for companies such as Wink. While some researchers painted with too broad a brush and said this lack of interest...

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With Maker Program, Google Makes A Case For The Home Router (And You Can Too)

Mike Wolf Google OnHub

When Google introduced the OnHub earlier this year, it was clear they wanted to reinvent the home router.  Not a bad idea since, after all, the home router has long been a device where usability and design are afterthoughts, and today's modern smart home is desperate for a new approach that goes beyond what most products offer in this forgotten category.  Part of the OnHub story was trying to create a better looking device, one that would be at home in the center of the home and not be relegated to the nest of wires in the basement. And with today's news that Google...

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Is It Time For Google and Nest To Simplify Its Smart Home Messaging?

Mike Wolf Google Nest OnHub Weave

Back before Andy Rubin left Google, he had expressed his annoyance at all the duplicated efforts that the company had around the digital living room and TV. There was Google TV, Android TV, YouTube, early smart home living room effort in @Home, and lots of other skunkworks efforts.  Eventually Google tidied up its TV efforts and clarified its messaging, but the reality is the company has always encouraged creative chaos, letting managers build fiefdoms around internal entrepreneurial efforts to help the company keeps its edge while looking for that next disruptive market opportunity. This approach lets the company retain top talent who otherwise would go elsewhere...

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