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The NextMarket Report — Fire TV

Siri vs. Alexa: Taking Measure Of Apple And Amazon's Living Room Smart Home Strategies

Mike Wolf Alexa Amazon Apple Apple TV Fire TV Siri

  One of the more interesting battles in the smart home is how companies plan to leverage their position in the living room as part of their broader smart home vision. Apple and Amazon both clearly see their footholds here as important ones, with each company, to varying degrees, starting to lay out arguments (from a technology, if not positioning, perspective) for why their TV boxes could conceivably make for very capable smart home hubs. For Apple's part, the new Apple TV has largely been positioned as a TV-first proposition, at least to this point. Perhaps they learned a lesson from Microsoft's...

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