This was a weird day for HomeKit. Apple had its major fall unveil of new products, including a new Apple TV, a jumbo iPad and some pretty nifty new iPhone features, and yet they don't mention HomeKit once.
That's right, not once.
But at the same time, it looks like Apple's created a new HomeKit page at Apple.com (h/t to TechPaul64 on Twitter). While this new page isn't really very substantial in terms of new products to buy - they link to a "home automation" section at Apple.com where some (but not all) products are HomeKit compatible - what does make it significant in that it's a much upgraded-consumer-facing HomeKit page, possibly an indication that Apple is beginning to finally ramp up its HomeKit marketing.
It's a bit confusing that Apple suggests to "shop the Apple.com site for Homekit-enabled products" and links to a home automation category page, where it's hit or miss in terms of products. Presumably there are only five companies who provide HomeKit products at this point, as it's been three whole months since Apple's updated the "HomeKit-compatible" page on Apple's support page. This is beginning to seem like a long time but maybe, just maybe, the new HomeKit page is an indication that new products are on their way.
I'll have more thoughts on Apple's news today and what it means for smart home later today.