Had a call with Roel Peters this week to talk about the recent news this week. Here's what I learned:
- The Roost Smart battery is available for preorder from Amazon for $34.99 for a single and $64.99 for a two pack
- The Roost batteries will ship on September 1, 2015
- The company has added a new battery replacement option, meaning when the Roost Smart battery runs out of power (they told me the battery has a 5 year battery life), you will be able to order a new battery that can connect into the electronics of existing battery. In other words, they are making the electronics modular and not requiring consumers to replace the Wi-Fi electronics every time the battery runs out.
Like I wrote when Roost first told me the specifics of the Smart Battery is I like the idea of a retrofit approach. As Cameron Robertson of Lockitron told me in this week's podcast (published tomorrow - stay tuned), he sees the evolution of approaches moving towards more consumer-friendly and sensible in smart home, as we go from the full replacement approach (i.e. Nest Protect) to one where we can leverage the existing investment such as with Leeo and Roost.
As we saw last week with Leeo, new approaches take time and don't always immediately resonate with consumers for any number of reasons. That said, the Roost approach is a fairly straightforward one and, if they can get exposure to consumers, I expect the low-cost entry point into smart alarms and smart homes could do very well.
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