Those who attended the SXSW Rocks the Smart Home Mixer hosted by your's truly would have heard about this first hand, but this week the Z-Wave Alliance announced a new program targeted at smart home and IoT startups that starts in May 2015. The program will involve membership in the Z-Wave Alliance and also free Z-Wave development kits for those who enter.
This move makes sense. By giving startups access to software and hardware development tools for Z-Wave, there's a possibility many who are enamored of other technologies like Wi-Fi or Bluetooth could also consider adding Z-Wave to their products.
More startups would probably be wise to at least consider Z-Wave, adding which would automatically put their products in the running to be considered for integration into many of the large service provider managed smart home networks, many of which use Z-Wave as the primary wireless network protocol.