Earwolf's Jeff Ullrich on podcast networks, bypassing gatekeepers & launching the Midroll

Summary: Anyone who listens to comedy podcasts knows about Earwolf, the hugely successful comedy podcast network responsible for shows like Comedy Bang Bang, Sklarbro Country and many more. Earwolf was founded by Scott Aukerman and Jeff Ullrich in 2010, and in this conversation I talk to Jeff about Earwolf's evolution, the podcast advertising market, the creation of his new advertising platform, the Midroll, why landing blue-chip big brands isn't always desirable and where he sees this market going.

This is one of the conversations I have made available for the Podcast Project. If you'd like to learn more about this project, go to nextmarket.co/pages/the-podcast-project for more details.

Download this podcast for your mobile device or get this and other NextMarket podcasts through one of the following channels: iTunesStitcherRSS or Soundcloud.


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