Rob Walch of Libsyn: The podcasting market by the numbers


In this conversation, I talk to Rob Walch, the VP of podcaster relations at Libsyn, the company responsible for hosting some of the biggest podcasts today (Carolla, WTF with Marc Maron, Nerdist, Slate,etc).

During the conversation, Rob breaks down the market* by talking about how much of the market is currently using iPhones/iPads, why Google/Android isn't a bigger part of the market, where Microsoft sits in the broader market, etc. He also talks about how many downloads the typical podcaster gets (which was a difficult number to find when I was researching my piece on the market for Forbes).

If you're a podcast nerd, you'll enjoy Rob's insights into the market today and also how far it's come.

*by market, I mean Libsyn data, which I think is a good representation of the broader market in terms of device share, download averages, etc.

This conversation is one of the many I am making available over the next week or two from the Podcast Project. If you'd like to learn more about this project, go to the Podcast Project page for more details.

Also, make sure to subscribe to the NextMarket Podcast in iTunes.


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