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The NextMarket Report — Skybell

For Smart Home Startups, It's No Longer About Platforms, But Simplicity

Mike Wolf Alexa Amazon Echo Google Home Skybell

Back in 2014, everyone in the smart home space wanted to be the platform. Companies from Lowes to Staples to SmartThings to Wink aimed to create the do-it-all smart home system that consumers would buy to control everything from lights to locks and just about anything else.But a funny thing happened on the way to mass market adoption: Consumers don't actually go looking to buy platforms. What do they buy instead? Products that they can understand and solve a clear need.The Holy GrailTake the video doorbell. Back in 2014, it was a product category that many in the industry smirked...

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